Spot the moral hero.
Now spot the moral villain.
Would someone who doesn’t share your political views give the same answers?
To get to the bottom of this issue, my colleagues and I asked people of different political beliefs to judge the moral character of a number of icons. We then tested how much or how little liberals and conservatives agree, and what moral foundations are responsible for their agreements and disagreements. The surprising finding was just how much the different ideologies agreed.
Download the manuscript, or watch a short video summary of the paper’s main findings
The study is in press at Journal of Personality and Social Psychology.